A commissioned piece for a dental ceramics lab in the Dallas area – Pinnacle Dental Ceramics – while still a comm des student.  They wanted something both unique and stylish and different from the other drab looking dental logos/wordmarks.

Thus, I crafted a custom type for the main title word “Pinnacle” and paired it with Didot in the subtitle.


Pennacle Ideation
Ideation process
Pinnacle Web-01
Primary Logo Option 1
Pinnacle Web-01-01
Primary Logo Option 2
Embroidered Logo MockUp
Early Client Mockups